Landing QR

A client in the salon has only one thing to do: scan the QR code in front of them. A single one, where each service used to have its own.

Behind it, a page in the brand’s colours and specific to the salon you are standing in: hair inspiration, lookbooks, press services, mobile games, virtual hairstyle try-on. The salon’s own details come from Connect, which remains the source.

The scan opens the page for two hours, then it closes again: it exists only for the length of a salon visit.

It is live in France across a dozen of the group’s brands: Jean Louis David, Franck Provost, Saint Algue, Coiff&Co, Atelier Intermède, The Barber Company, Interview, Fabio Salsa, Maniatis Paris. It keeps growing, with an in-salon prize draw added recently. I designed and built the project end to end.