The project
An internal blog, three audiences, three themes: one WordPress that changes face with the address.
La Poste’s Services-Courrier-Colis division sends its teams a newsletter every month. The blog is where it lives on: articles are archived there and stay readable long after the send, a few dozen of them each month.
Three internal audiences coexist, each with its own visual identity. An article is published for one of them, and the address you arrive by decides which theme is shown: one WordPress, three faces.
The three themes were built bespoke, and I delivered the whole site.